Gauging how the Arab world consumes -- or fails to digest -- U.S. government broadcast news is about to cost $110,000 for such an assessment. The Broadcasting Board of Governors recently awarded a contract to the Syracuse, N.Y.-based Strategic Information and Communications Group LLC to carry out the survey, which also will entail an evaluation of overall news viewing, including that of non-U.S. media.
As U.S. Trade & Aid Monitor reported earlier this year, BBG wants to learn whether brand identity drives Middle Easterner choices of news sources; Phase Two will attempt to determine whether BBG's “I am the news. I am Alhurra” promotional campaign was successful. (See: Data on Desires of Middle Eastern TV-News Viewers Sought).
Source document: Contract award #BBG50-P-12-0700.