The Defense Threat Reduction Agency (DTRA) currently is assessing the capabilities of companies that provide such services, according to a “sources sought” notice that TPR located through a routine search of the FedBizOpps database. DTRA describes itself as “the intellectual, technical and operational leader” for DoD and U.S. Strategic Command efforts to detect and combat threats from weapons of mass destruction.
The document does not explicitly state that contractors will be tasked with placing video news releases (VNRs) into mainstream media newscasts -- a controversial government practice that has come under fire from media and congressional critics. However, it specifies that a selected contractor would provide support such as “serving as part of the DTRA synthetic media cell; drafting quick-turn-around articles to support simulated media activities and aiding in webpage operations and the production of broadcast materials and graphics, as needed.”
The contract calls for support of DRTA public affairs personnel in preparation, maintenance, and distribution “on a quick-turn around basis broadcast-quality news stories, news releases, articles, fact sheets, and digital images and productions to targeted audiences.”
Among other duties, the contractor likewise would be responsible for helping to create – and to perform “security reviews” – of internal and external websites, newsletters, PowerPoint presentations, and other media. Additionally, it would conduct daily news analysis and provide briefings to DRTA officials on media coverage of the agency.
The document did not provide an estimated value – nor did it guarantee the awarding -- of future contracts.
(Click here to access the SOURCES SOUGHT NOTICE.)